Ford Mustang History The First Generation 1964 to 1973
![]() Produced by the Ford Motor Company from 1964 to 1973 it was originally based on the Ford Falcon compact. The first production Mustang rolled off the assembly line in Dearborn, Michigan on March 9, 1964, and was introduced to the public at the New York World's Fair on April 17, 1964, via all three American television networks on April 19, and made an appearance in the James Bond film Goldfinger in September of 1964. It was one of the most successful product launches in automotive history. The Ford Mustang created a new "pony car" class of cars by adapting the "long hood, short deck" look of sports cars to compact sedans. The Plymouth faithful stress that their Barracuda beat the Ford Mustang to market by two weeks. But it was the Mustang, which racked up over 22,000 sales its first day and one million sales in its first 18 months on the market, that turned the market and people's attention to the pony car. It spawned many competitors such as the Chevrolet Camaro, and inspired smaller import coupes such as the Toyota Celica and Ford Capri. The latest (Fifth Generation) Ford Mustang has also been used as the new avatar of KITT in Knight Rider 2008. The Mustang has remained in continuous production to present day after many decades and numerous revisions. The pony car class that the Ford Mustang helped create is the only class of muscle car that still exists today. The Industry Reacts In the Mustang's first two years of production, three Ford Motor Company plants in Milpitas, California; Dearborn, Michigan; and Metuchen, New Jersey produced nearly 1.5 million Mustangs. It was a tremendous success that left General Motors utterly unprepared and the Chrysler Corporation only slightly less so. Chrysler had just introduced the Plymouth Barracuda a few weeks before, and though the "'Cuda" would grow into one of the most revered muscle cars of all time, it started out at as just a Plymouth Valiant with a hastily grafted fastback rear window. As for GM, they were certain that they had a Mustang fighter in the rear-engine Corvair Monza, but sales figures didn't even come close. The Monza was a fine performer, but it lacked a V8 engine and its reputation had been tarnished by Ralph Nader. It took GM until the 1967 model year to counter with the Chevrolet Camaro and Pontiac Firebird. Even Lincoln-Mercury joined the fray in 1967 with the introduction of an "up market Mustang" (and subsequent Motor Trend Car of the Year), the Mercury Cougar. The Cougar name had originally been given to the Mustang during the development phase. In 1968, American Motors (AMC) would introduce the Javelin and later, the 2-seat high-performance AMX. This genre of small, sporty, and often powerful automobiles was unofficially dubbed the "pony car" as a tribute to the car that started it all.
First conceived by Ford product manager Donald N. Frey and championed by Ford Division general manager Lee Iacocca, the Mustang prototype was a two-seat, mid-engine roadster. This would later be remodeled as a four-seat car penned by David Ash and John Oros in Ford's Lincoln–Mercury Division design studios, which produced the winning design in an intramural design contest called by Iacocca. To cut down the development cost, the Ford Mustang was based heavily on familiar, yet simple components. Much of the chassis, suspension, and drive train components were derived from the Ford Falcon and Fairlane. It came with an obligatory back seat and a multitude of options that would give the buyer an opportunity to customize their purchase, and generate extra profits for Ford. The car had a unitized platform-type frame, which was taken from the 1964 Falcon, and welded box-section side rails, including welded cross members. Although hardtop Mustangs were the majority of the sales, durability problems with the new frame led to the unusual step of engineering the (necessarily less rigid) convertible first, which ensured adequate stiffness. Overall length of the Mustang and Falcon was identical, although the Mustang's wheelbase was slightly shorter. With an overall width of 68.2 in (1732 mm), it was 2.4 in (61 mm) narrower, yet the wheel track was nearly identical. The Mustang featured both a lower seating position and overall height. Shipping weight, about 2570 lb (1170 kg) with the six-cylinder engine, was also similar. A fully-equipped GT V8 model weighed about 3000 lb (1360 kg) with its "mandatory optional" four-speed. Though most of the mechanical parts were taken directly from the Falcon, the Mustang's body shell was completely different; sporting a shorter wheelbase, wider track, lower seating position, and overall height. An industry first, the "torque box" was an innovative structural system that greatly stiffened the Ford Mustang's construction and helped contribute to better handling. Google: new sports cars Ford Mustang Ford Mustang History The First Generation 1964 to 1973 new sports cars |
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